Everyone’s Favorite Ad Man Makes His Big Return
He’s the man you know and love despite his questionable life choices. He’s charming, smart and witty (not to mention incredibly handsome). He’s Don Draper and he’s back. No, the popular TV drama...
View ArticleJust When You Thought Ice-T Couldn’t Get Any Cooler
Who doesn’t love Ice-T? And to be clear I am talking about the rapper turned actor turned loving husband and father, not the delicious and refreshing beverage (which I also love). Whether you listen...
View Article4 Professional Athletes with Excellent Branding
With talent comes fame and with fame comes criticism. Along with our favorite singers and actors are those men and women who play for our favorite sports teams. While many children look up to these...
View Article5 Ways for PR to get Involved in ‘World Chocolate Day’
It seems like there is a world or national day for just about every day now. For example, there’s ‘National French Fry Day,’ ‘National Eggnog Day‘ and ‘National Avocado Day‘ to name just a few. Well...
View ArticleHeinz is Taking a Special Interest in Chicagoans
America’s favorite ketchup company may have its feelings hurt over Chicagoans refusing to put the delicious condiment on their hot dogs. Whether you’re from Chicago or not, it’s no secret that...
View ArticlePublic Relations and Consumers: TikTok’s Rise During 2020 and Quarantine
The most downloaded app of 2020? TikTok of course. Its rise in popularity began in 2019, but with the onslaught of COVID-19 and most of the world in lockdown in the spring of 2020, downloads spiked and...
View ArticleGEICO Skytypers Air Show Team Case Study – Chicago Public Relations Agency
Chicago Public Relations Agency Paramount Public Relations Client Case Study THE CLIENT: The GEICO Skytypers Air Show Team is a six-plane squadron of vintage WWII aircraft that performs at 15 U.S. air...
View ArticlePR Company Case Study – Farmer’s Fridge Launch: Breaking the Fast Food Mold
Chicago PR Company Paramount Public Relations Client Case Study – Farmer’s Fridge Launch PR SUMMARY Breaking the Mold on Fast Food Vending kiosks dispensing restaurant-quality salads and snacks made...
View ArticleChicago PR Firm – The Plan Collection Case Study
Chicago PR Firm Paramount Public Relations Client Case Study THE CLIENT: The Plan Collection, a pioneer of online home design plans, offers more than 20,000 affordable house plans developed by the...
View ArticleCampus Books Case Study – New Industry Data PR Campaign – Chicago Public...
Chicago Public Relations Company Paramount Public Relations Client Case Study THE CLIENT: CampusBooks.com, the leading textbook price comparison website that tracks over eight million college...
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